COUREUR BRUSSELS
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CANNONDALE
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It was 1971: a year when the world was beginning to change rapidly with an exciting new spirit of digital invention, creativity and imagination along with a worldwide drive for new purpose. A new dawn. And yet, cycling was still very traditional, very conventional, conforming to some sort of rulebook: our founders believed that there had to be a better way.
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So we ditched the rulebook, cut a new path and created a new way. From a Connecticut workshop we set about revolutionising cycling for the better, for everyone. We assumed nothing, we iterated and reiterated and from day one we have worked on pioneering materials, ergonomics and technology, and we haven’t looked back since.
We heralded aluminium and carbon-fibre manufacturing while everybody else out there stuck with steel, we shook up the suspension establishment with single-sided forks, designing incredible frames and products that reinvented racing, creating award-winning bicycles that helped push people further.
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People have called us crazy, ridiculous, and worse. And yet, right from the outset we knew what we were doing felt right and was a damn sight more exciting – this unique passion fuels our never-ending drive to make iconic bicycles that just work better. Bicycles that make your ride better. Wherever you ride, whatever you ride, ditch the rulebook and let’s ride together.
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J.GUILLEM
It was Jan-Willem Sintnicolaas' passion for riding that eventually led to him designing bicycles. And 20 years ago, starting from scratch in his garage, he began turning his passion into reality; developing Van Nicholas into a universally respected brand.
In time, Jan left the company and moved with his family from Holland to Mallorca. For its scenery, culture and beautiful climate. But also because of its stunningly smooth, undulating roads so suited to cycling. On which over the spring and summer months, and after thousands of kilometres riding solo as well as with new-found friends, Jan’s passion for designing bikes once more consumed him.
This time, Jan draws from a deeper well of personal experience. This time he’s designing for riders, like him, who want to search and share deeper experiences. This time it is truly personal. A fact reflected in the name of the company. The name by which the Mallorcans know Jan.
www.jguillem.com
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3T
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Long before gravel riding became popular, we decided we wanted to ride faster & farther on any terrain. The resulting 3T Exploro was the first to combine road speed and mountain toughness, so you can race through the smooth sections and crush the rough stuff. Total freedom at last!
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The Exploro pioneered aerodynamics for gravel bikes, including even mud-covered knobby tire wind tunnel testing (much to the chagrin of the wind tunnel staff). The race-proven Exploro range gives you the speed you’re used to on asphalt and an additional advantage on wind-swept gravel tracks.
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Why suffer for speed? Strada is the fastest bike, designed around bigger road tires.
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Cinelli
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Cinelli was founded in 1947 by Cino Cinelli, an ex-professional rider whose palmarés includes victory at the 1943 Milano – San Remo. Though not himself an engineer, Cino was a stubborn perfectionist and within 20 years his company was globally-recognized as the golden standard of racing handlebars and stems as well as the inventor of the world’s first plastic saddle, Unicanitor and the most sought-after Italian racing frames of the period, the mythical Supercorsa (still in production today).
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In 1979 a retiring Cino sold his company to young industrialist Antonio Colombo (President of bicycle tubing company Columbus). In Cinelli’s products, Colombo saw the technical perfection of the most efficient and graceful form of transport ever invented. His goal was to communicate this Utopian perfection to the greater public. His tool: Design. Over the next 30 years Colombo introduced a highly contemporary, bold and playful quality to Cinelli’s products, connecting the world of competitive cycling to the world of Design and lifestyle for the first time in history, developing Rampichino, the Europe’s first mountain bikes, the unforgettable Laser frame series, Alter, Integralter, Grammo, Passatore and many, many, others.
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Cinelli’s fusion of Design and Sport begin a new era in the late-2000s with the rise of the urban fixed gear, and subsequently, New Cycling, movement which privileged the values of creativity, non-conformism and counter-cultural aesthetics and attitudes, values totally in-line with Antonio Colombo’s Cinelli which itself has become a symbol of the movement.
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RITCHEY
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Tom Ritchey is one-of-a-kind. He continues to juggle his duties as president and lead designer of our company, which now has products distributed in over 40 countries – and he still logs at least 10,000 miles per year all over the world. Inspiration often comes to him while out on a ride, generating ideas that he then processes as three-dimensional design images – in his head. This is followed by the creation of initial concept models, many of which he creates by fillet brazing pieces or scraps of frame tubing. It all comes naturally to a guy who taught himself to build frames as a teenager, and who designed some of the burgeoning mountain bike industry’s first frames and components back in the 1970’s. Every year Tom guides our R&D efforts in pursuit of both subtle improvements to existing products or large-scale advances leading to new ones.
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OMNIUM
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The story goes like this: Founder Jimmi “Jumbo” Bargisen has been a bike messenger since 2002. He knew a thing or two about what he wanted out of a bike, how it should ride, and what it should be capable of, so in 2012, he designed his dream bike, and Omnium came to be.
The first prototypes are strikingly similar to what you see in our lineup today, however their application and relevance continue to evolve with the increased acceptance and need for cargo bikes in our everyday lives. This is ultimately what has gotten us this far, and we feel incredibly humbled to be a part of this movement.
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Jaegher
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Kristof Allegaert, the best long-distance racer of the world, won his most memorable races on a Jaegher and we make road bikes for world class elite cyclists. And of course we welded history for the world’s best cyclists ever - Eddy Merckx, Sean Kelly, Jean-Pierre Monseré, Roger De Vlaeminck, Michel Pollentier, Etienne De Wilde, Radomir Simunek, and many other Flandriens, champions and Olympic gold winners on the road, on cobbles and on the track. Experience gathered for over 80 years - something you’ll feel in every stroke of the pedal.
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Jaegher ( Jager ) means hunter. Isn't hunting exactly what we all love to do on our race cycles? Its pronunciation is the same as Yeager, a reference we like to the first man to break the sound barrier in a jet plane: iconic geometrical shapes to achieve record performances. All this is to say that Jaegher is about pushing the limits. All our models are named after famous jets. We thought if there are brands out there on the other side of the world naming their cycles after our terroir Flanders, België or Belgium or after our cobbled road and bergs, why shouldn't we name our cycles as jets.​
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REPETE
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We design and produce handmade steel bikes out of our workshop in Prague, Czech Republic. Advanced materials, attention to detail, and quality craftsmanship are essential to our brand. We are in complete control of production – from innovative design solutions to aesthetic design to complete bike construction. For us, cycling represents the freedom of movement, discovery, and community. Whether the road winds along with perfect asphalt, unpaved gravel, or forest paths.
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Find your reason to ride! Again and again.
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